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The Cheshire Gap: How Uscita delivers the personal touch during business sales


When David approached us to market his business for sale, The Cheshire Gap, it was important that the broker he worked with delivered on the personal touch.

The Cheshire Gap’s Story

“My wife and I ran The Cheshire Gap, a Deli based in Macclesfield, for twenty years. Last year we felt it was time to move on to something else and so we had to decide how to market the business.

I reviewed several agents online one of which was Uscita. A few other companies were suggested but I decided to contact Paul and Alex after reading their case studies and testimonials. Paul set up a meeting with me, and made me feel at ease with him and Uscita’s approach to marketing. I wasn’t just going to be a number, Uscita delivered the personal touch.

I’ve had other businesses in the past and so had been through the sales process before but felt very much like a tick in a box. My experience using Uscita was very different. The approach was to gain the maximum value possible from the sale, whilst being realistic.

I was asked for a lot of information at the start of the process which was quite overwhelming, as I was very busy. However, Alex was very persistent. Now that the sale has been completed, I understand why all the information was required at that initial point. Providing this at the start of the process also meant there was less stress at the end when a buyer was found.

“My experience using Uscita was very different.”

I had bought Cheshire Gap when the business was four years old, so when it came to sell, I understood that the new owners would  need help to understand how it worked.  I sold it to a father and son team, and I worked with them for a short period to ensure the handover transition ran smoothly.

If you’re looking to sell your company, my advice would be to be prepared. You’ll need to give a lot of information, whilst business sales can take time, that’s not always the case so it pays to have the information required as soon as you begin the process.

I used to work right up to Christmas Eve, it’s nice that for Christmas 2018 I was able to relax and enjoy the festive season with family and friends. Selling the business has given me time to do all the things you never get round to doing!

I would certainly recommend Paul and Alex’s services, I already have in fact. I felt supported throughout the sales process. The process felt more like I had friends supporting me, rather than advisors. Alex would step in at just the right point if anything needed chasing up with the other parties involved. I can’t thank Uscita enough, I felt I always had someone on my side.”

David Reading – The Cheshire Gap

If you are interested in selling a business, buying a business, growing a business or simply understanding the value of your business, please contact us, in the strictest of confidence.