Understanding Customer Behaviour


Value in business isn’t always monetary, being able to demonstrate a clear understanding of your marketing strategies, customer engagement and retention, will be invaluable.

Knowing where your customers come from and being able to clearly articulate this is key for success.

  • What marketing activities bring in your audience?
  • Why do they work with you?
  • What’s your USP?
  • Do you know your NPS?
  • What do you have in place to keep customers and clients on board?

How can this add value to your business?

Understanding this behaviour helps businesses to understand the types of people who need your products or services, and which they’re likely to want to purchase or use.

This knowledge allows businesses to;

  • create targeted marketing campaigns,
  • develop new services and products,
  • forecast spending and create an improved customer experience.

……all whilst having the upper hand on your competitors.

Take time to build your relationship with your customers and see this not only as a means of prosperity and to demonstrate that your customer retention strategies are solid.

Customer Satisfaction is just one of the 8 key drivers to add value to your business. Find out more about this deceptively straight forward value driver here.

If you are in need of advice regarding how to determine or improving customer satisfaction, then get in touch with us, in strictest confidence of course, to discuss further.

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