News

All the very latest news from Uscita

February

25th

2019

The Value Behind Behaviour

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Earlier in the month we highlighted that value in business isn’t necessarily monetary. Whilst revenue and profit are of course related to the value of your business, don’t underestimate how important it is to understand customer behaviour. Without them, it’s unlikely you’d have any form of revenue. We aim to clarify the main questions you […]

Monopoly

September

24th

2018

Monopoly of Control – Where does your business fit?

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Normally when we hear the word monopoly, it conjures up images of that fateful game at Christmas time that nearly always ends in tears. But we’re not here to talk about that version of a monopoly, although the boardgame does provide a great analogy of monopoly control in business. Defined as a situation where there […]

November

23rd

2016

Nurture Your Small Business Niche

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Building up a business from scratch is no mean feat and finding your niche is a key part to that development. Many business owners we work with have done just this. From that initial seed of an idea, you nurture your business through strong growth until reaching a natural point in its lifecycle where it’s ready […]

iPhone - USP

August

26th

2016

How Can You Control the Market Using Your USP?

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Do you control the market or does the market control you? If your business is commodity price-driven then resisting the downward pressure on price can be hard. But if you have a unique selling proposition (USP) this can allow you to redefine your offering not in terms of price, but in terms of the nature […]

santa claus value builder

December

22nd

2015

What if Santa took our Value Builder Score?

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If Santa took one of our Value Builder Scores and I called to talk through the report with him, this is what we think might happen: “Santa it is great to talk to you and I can confirm that your overall Value Builder Score is 42 out of 100. However I see that you intend […]

making your business scalable - mile wide trap

July

15th

2015

How Can You Make Your Business More Scalable?

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If your company’s sales have stalled after a period of rapid growth, you may have fallen into The Mile Wide Trap. Jane (not her real name) runs a public relations firm. After studying marketing at school Jane went to work at a big advertising agency and over ten years learnt a lot of marketing disciplines, […]

sales business growth

July

8th

2015

Not All Sales Growth is Created Equally

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When you look ahead over the next 12 months, where will your sales and growth come from? Will you find new customers or selling more to your existing customers? The answer can have a great impact on the value of your business. We looked at the research from nearly 14,000 business owners who have completed their […]

ring-fence your customers

June

17th

2015

4 Tips For Ring-Fencing Your Customers

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Warren Buffett has a philosophy, he invests in businesses that have a moat around them.  A moat that is hard for their customers to swim across and requires a large siege for a competitor to breach. Why? Because this protection allows the business to control its pricing. Big companies can lock out their competitors by […]