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News

All the very latest news from Uscita

February

25th

2019

The Value Behind Behaviour

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Earlier in the month we highlighted that value in business isn’t necessarily monetary. Whilst revenue and profit are of course related to the value of your business, don’t underestimate how important it is to understand customer behaviour. Without them, it’s unlikely you’d have any form of revenue. We aim to clarify the main questions you […]

customer satisfaction

February

14th

2019

Understanding Customer Behaviour

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Value in business isn’t always monetary, being able to demonstrate a clear understanding of your marketing strategies, customer engagement and retention, will be invaluable. Knowing where your customers come from and being able to clearly articulate this is key for success. What marketing activities bring in your audience? Why do they work with you? What’s […]

December

16th

2016

Santa’s Business Model. Naughty or Nice List?

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In a moment of insanity last year, I found Paul deep in conversation with Santa; imagining what score might come out on Value Builder if Santa’s own business model was assessed. Would Santa’s business model be on a naughty or nice list? The conversation went like this…… Paul : “In terms of Financial Performance, you […]

November

23rd

2016

Nurture Your Small Business Niche

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Building up a business from scratch is no mean feat and finding your niche is a key part to that development. Many business owners we work with have done just this. From that initial seed of an idea, you nurture your business through strong growth until reaching a natural point in its lifecycle where it’s ready […]

iPhone - USP

August

26th

2016

How Can You Control the Market Using Your USP?

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Do you control the market or does the market control you? If your business is commodity price-driven then resisting the downward pressure on price can be hard. But if you have a unique selling proposition (USP) this can allow you to redefine your offering not in terms of price, but in terms of the nature […]